Answer:
Explanation:
The Commercialization stage is when a company introduces a new product or service into the target market that they may already be in. Therefore in this scenario the best advice that can be given to this company would be to make sure that the launch date that is chosen should coincide with a good economic situation in order to completely maximize sales.
Answer:
The launch date should coincide with a good economic situation to maximize sales.
Explanation:
Depending on the author, the new product development has between 5, 6 or even 8 stages, but some are always there. The first 2, idea generation and screening and the last is usually commercialization. Commercialization is the final stage simply because it is when the new product is finally launched and everything that was planned before, must stop being theory and must become concrete actions.
Commercialization is basically selling your product, and the best way you can do it is by trying to launch it during a good economic environment (i.e. good timing). For example, it would be insane to launch a new film right now, when everyone is afraid of COVID. Only if you are a pharmaceutical company, or 3M launching a new line of face masks, then this is really bad timing.
You cannot control the economic environment, and sometimes you cannot delay product launches, so may times it is like gambling.
