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The correct answer is Reliability

Explanation: Reliability: Reflected in the probability of a product malfunction or when its failure occurs. This characteristic has been worked on a lot by the Japanese industry when developing products with low incidence of failure, that is, the product has been given high reliability (from electronic equipment to automobiles).

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Question Options:

a. aesthetics

b. reliability

c. assurance

d. serviceability

Answer: AESTHETICS.

Explanation: Aesthetics in it's most simplest definition is the study or the philosophy of beauty.

David A Garvin proposed 8 dimensions of quality which are, Performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality.

He further explained aesthetics as how a product looks, feels, sounds, tastes, or smells. Aesthetics is clearly a matter of personal judgement and a reflection of individual preference.

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