Solution and Explanation:
The following is used to calcuate and analyze the ranks in the order of profitability on the basis of current data
Banfield Corporation  Â
the Product details        VP            YI     WX
Unit Selling price        248.04        230.66       505.44
Unit Variable cost        190.71            172.14       388.80
Unit Contribution
Margin                 57.33         58.52       116.64
Centilitres of
Compound W per unit       3.90          3.80         8.10
Contribution Margin
per Centilitre of W= Â Â Â Â Â Â Â Â 14.70 Â Â Â Â Â Â Â Â 15.40 Â Â Â Â Â Â Â 14.40
Ranking Most profitable
to least profitable                II             I       II Â
Thus, as per the above calculation, the Rank is YI, VP, WX Â Â
Â