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A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual'sa. motivational structure.b. routinized response behavior.c. level of involvement.d. cognitive dissonance.e. evaluative criteria.

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Answer: The correct answer is "c. level of involvement.".

Explanation: This is known as an individual's level of involvement because the level of involvement of the person is understood as the degree of interest of the individual in a product and the valuation that this gives him, that is to say how important the product is to the person.

Answer:

c. Level of involvement

Explanation:

Any individual can only determine the type of decision making process to be used in this case depends upon the level of interest/involvement of that particular individual. The more the person is involved in that product, the more the intensity of interest there will be for that product by that individual.

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