Which of the following is true of magazine advertising? It offers lower consumer receptivity and engagement. It offers relatively lower competition. It offers relatively lower reach and frequency than other media. It is generally considered to have a lower lead time. It does not offer selective binding opportunities. 10 points

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26-03-2020
Business

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Which of the following is true of magazine advertising? It offers lower consumer receptivity and engagement. It offers relatively lower competition. It offers relatively lower reach and frequency than other media. It is generally considered to have a lower lead time. It does not offer selective binding opportunities. 10 points

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Answer:

The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.

Explanation:

Magazines are mediums of information characterized by being dedicated to a targeted market. This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage magazines or computer and electronics magazines.

Disadvantages of magazines imply the information portrayed might not be updated since most of them are available for sale periodically -e.g. once a week, month- making an advertisement difficult to be kept up. This situation also means that magazines frequency is lower compared to other media such as newspapers whose reach is higher as well.