Location Score
Factor Weight A B C
(100 points each)
Convenience 0.15        84 76 80
Parking facilities 0.20        82 78 96
Display area 0.18        90 96 96
Shopper traffic 0.27        84 89 96
Operating costs 0.10        92 93 87
Neighborhood 0.10        80 88 85

1.00       


a. Using the above factor ratings, calculate the composite score for each location.
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.