Answer:
Audience; to maximize the reach and success of the campaign Strategy;
Explanation:
The element of planning is being identified by this process is Audience
The reason why audience is important in the process is because it has the purposeful intention of maximizing the reach and success of the campaign Strategy.
The cosmetic company is planning to launch a range of low cost cosmetics and this will appeal to college students because of their low income level. The success of the campaign therefore depends on the number of college students they are able to reach.
Answer:
Audience; to maximize the reach and success of the campaign Strategy
Explanation:
The element of planning that is being identified by the process stated in the question above is the "audience", which is "college students". Considering the audience to be reached is very critical in maximizing the appropriate set of audience to reach which is based on the type of products being launched.
A research focused on identifying the kind of range of low-cost cosmetics that would meet the needs and budget of college students would not only make the campaign successful, but would also be key in driving sales for the cosmetic company.
Knowing what the target audience needs, and reaching them through appropriate campaigns is key to success.
