contestada

​DivetheBlue, a company marketing​ deep-sea diving​ equipment, charges very high prices for its products. Despite the availability of many​ low-priced products in the​ market, customers seem to prefer​ DivetheBlue, which has earned a reputation for selling​ high-quality products. This exemplifies​ ________.

Respuesta :

alinakincsem

Answer:

DivetheBlue has earned a reputation for selling​ high-quality products. This exemplifies​ a non price position.

Explanation:

A non price positioning is a marketing strategy in which a company prices its position which is not compatible with the market based on the kind of quality, design or workmanship they are providing to the customer.

DivetheBlue also focuses on the quality of their products and price accordingly, higher than the rest of the market. They have non price positioning which has specific loyal customer base.

This exemplifies​ a non-price position.

The following information should be considered:

  • A non-price position represent the marketing strategy where the company should price the position i.e. not compatible with the market depend upon the quality, design that are given to the customer.
  • Since the given company focused on the product quality due to which the price are increased.

Therefore we can conclude that the  This exemplifies​ a non-price position.

Learn more: brainly.com/question/6201432

Otras preguntas