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A furniture manufacturer instituted a new strategy of producing custom-designed kitchen fittings rather than predesigned fittings. Although the amount of fittings produced by the company fell as the new plan was implemented, management was quick to point out that the custom fittings sold faster (and at a higher profit margin) than the predesigned fittings. What strategy is management using to overcome the pull of past patterns and build momentum in moving toward new patterns

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Question Options:

A. benchmarking

B. celebrating early wins

C. organizational development

D. behavioral process orientation

Answer: The strategy management is using to overcome the pull of past patterns and build momentum in moving toward new patterns is known as BEHAVIORAL PROCESS ORIENTATION.

Explanation: Behavioural process orientation refers to the procedures and systems used in determining the cause of a particular behavior and strategies to reinforce or stop the behavior.

Management use an unfreezing method to overcome the draw of previous patterns and gain momentum in advancing toward new ones.

The process of introducing a new way of doing business is known as unfreezing.

The business has gone through a process of unfreezing, in which they switched from custom fitted to pre-designed fits in their marketing efforts. To transform the company into a success, the company has changed the way it sells, as well as the attitude and behavior of its personnel.

As a result, a management plan based on the unfreezing approach can be implemented to overcome difficulties and change in the direction of new patterns.

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