Answer:
B. Excite
Explanation:
The 4E framework of social media marketing involves:
Excite - which deals with exciting customers with relevant offers.
Educate - which involves informing them about product and services offerings.
Experience - which involves helping customers experience product or services either directly or indirectly
Engage - which involves engaging customers on a common platform.
In this scenario however, the aspect of 4E explained is Excite. By bringing special offers when customers are about making purchase decision, you're exciting the customer about relevant offers on the taking.