Currently, our system is characterized by a lack of fit between what the customer wants and what the SCM system is best able to provide. As a result, which of the following would apply? I. The only way to restore fit is for the firm to change the market segment it is going after. II. Unless something is done, our firm will not be the most effective and efficient long-term supplier. III. Any firm can successfully counter such inconsistencies through the use of patents and aggressive advertising. I only. II only. III only. I and II only. I, II, and III.

As a result of lack of fit between what the customer wants and what the Supply Chain Management (SCM) system is best able to provide, unless something is done, the firm will not be the most effective and efficient long-term supplier.

The firm has to remove the bottlenecks between what the customer wants and the supply chain management, so as to be the most effective and efficient long-term supplier of goods and services.