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Sales promotion refers to individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer. a sequence of value inducements aimed at retaining channel members. a long-term inducement of value offered to build and sustain loyal customer relationships. a single-themed IMC campaign employing multiple advertising and personal selling strategies. a short-term inducement of value offered to arouse interest in buying a product or service.

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ogorwyne

Answer:

a short-term inducement of value offered to arouse interest in buying a product or service

Explanation:

Sales promotion can be defined as a process of trying to get a potential customer to buy the product by persuading them. Sales promotion a short-term tactic used for the purpose of boosting sales. As a method of building long-term customer loyalty, it is barely suitable. Sales promotions are aimed at getting consumers interested in purchasing a product or service.

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