Cassandra sees a 30-minute TV show on an entertainment channel which advertises various types of kitchen appliances manufactured by Evolve, a brand of home appliances. In the show, the host demonstrates the usage of different appliances and describes the features and benefits of each product. This is an example of:A. a sales promotion.B. personal selling.C. specialty advertising.D. buzz advertising.E. an infomercial.

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21-04-2020
Business

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Cassandra sees a 30-minute TV show on an entertainment channel which advertises various types of kitchen appliances manufactured by Evolve, a brand of home appliances. In the show, the host demonstrates the usage of different appliances and describes the features and benefits of each product. This is an example of:A. a sales promotion.B. personal selling.C. specialty advertising.D. buzz advertising.E. an infomercial.

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Osas9 Osas9 · Answer 1 · 2020-04-23T04:56:03+02:00

Answer: E. an Infomercial

Explanation: Infomercials are long form of videos or television advertisements which act as a single stand-alone program to pitch goods or services with a call to buy. It is mostly different from a regular television commercials, it takes longer video time and there is no breaks in the program.

The 30 minutes television show Cassandra saw was on the entertainment channels which advertised the kitchen appliances, the TV show was "an infomercial ".

andromache andromache · Answer 2 · 2021-11-26T11:26:01+01:00

The given situation represents the example of an infomercial.

The following information should be considered:

An informercial should be long commercial that should be designed for fit into the 30 minutes or one-hour time slot.
It should be generated by the advertisers & are to be designed so that it could be viewed in the regular television shows.

Therefore we can conclude that the correct option is E.

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