During a recent brainstorming session, one of Franklins co workers suggested that thier company could see some of the data contained in its customer databases to earn revenue for the business. As a longtime member of the ACM (association for computing Machinery) Franklin in opposed to the idea because it violates which of the following imperatives in the ACM code of ethics?

A. Be honest and trustworthy
B. Respect the Privacy of others
C. Honor property rights
D. Avoid harm to others

The Association of Computing Machinery (ACM) Code of Ethics refers to a collection of principles and guidelines that have been designed to help computing professionals in making decisions that are ethically responsible in professional practice. This code of ethics translates broad ethical principles into concrete statements about professional conduct.

A list of the ACM code of ethics include:

Contribute to society and to human well-being, acknowledging that all people are stakeholders in computing.
Avoid harm.
Be honest and trustworthy.
Be fair and take action not to discriminate.
Respect the work required to produce new ideas, inventions, creative works, and computing artifacts.
Respect privacy of others.
Honor confidentiality.

Therefore, by selling the the data contained in the customer databases, Franklin's co workers would be violating the Respect the privacy of others, in the ACM code of conduct.