Electra profited by working with a Taiwanese major supplier. It was successful in introducing its items to a world market.
They first began by selling bicycles in nearby nations such as China. Bicycles are very popular in this area.
The boles can then be supplied at a lower cost than they are at home.
By outsourcing work to an overseas manufacturing company, they were capable of keeping prices under control while focusing on quality and maintaining efficiency.
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