Answer:
Strategic alliances rarely work as well as managers expect they will, yet companies continue to go through with them because Many owners, managers, and business analysts believe they are essential to survive in an industry.
Explanation:
In a business industry, It is required to always stay afloat otherwise the competition might drown the business. One of the ways to maintain your stake is through strategic alliances.
A strategic alliance is an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. This agreement could help a company develop a more cost effective process. and achieve their objectives faster.
Strategic alliances rarely work as well as managers expect they will, yet companies continue to go through with them because business owners, managers, and business analysts believe they are essential to survive in an industry.