Flavors of the World Tea Company changed its glass bottles to streamlined thermos-like, blue sports bottles that fit nicely on bicycles and in car holders. A packaging innovation such as this could actually be perceived by the buyer as a _________.

Respuesta :

New product innovation

A packaging innovation such as this could actually be perceived by the buyer as a product innovation.

  • A product innovation is simply known as the introduction of a good or service that is relatively new or has an important improved characteristics.

A process innovation is used in the implementation of a new or significantly improved production.

The whole process of innovation is aimed to please the final consumer.

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