Nora owns a sock business. She has been selling mostly online to U.S. buyers, but now she wants to expand her sock business to other countries. She is creating a marketing plan and strategy and is looking at which countries would fit best with her product. She needs to know what colors and patterns would sell best, and what types of novelties she should add to her product offering. In order to answer these questions Nora needs to understand the culture of the countries she wishes to sell to. What does Nora need to include as she researches a country's culture?
