If you want to market your product to someone, you have to speak their language. If youâre going to market to seniors, you need to avoid using teenage jargon, trendy language, and internet slang. Try not to sell them â the productâ , but rather what the product will do for them. Also remember that they didnât grow up with technology so try to make stuff easy for them and use multi-channel marketing. Building trust is key. Without it, youâll be missing out on a lot of sales. How can you establish trust? By giving assurances. Whenever you ask for personal information, explain why itâs needed and that it wonât be misused in any way. Offer a money-back or 100% satisfaction guarantee so they donât feel as if theyâre taking a risk on a business that could care less about their satisfaction.
