Respuesta :
The question is incomplete:
Tangible and intangible features like design, symbols, customer touch points, etc. differentiate the services and goods of one seller from another. These features create a psychological stimulus or trigger that causes associations with other ideas or thoughts about a seller. Which marketing term best fits this definition:
a. Brand
b. Consistency
c. Exchange process
d. Product
Answer:
a. Brand
Explanation:
-Brand refers to any characteristic of a product or service like a symbol, name or logo that generates a perception and helps an organization to distinguish from its competition.
-Consistency refers to showing the same behavior all the time.
-Exchange process is when people or organizations offer a product or service and receive something valuable in return.
-Product is any object or item that can be sold to customers.
According to this, the answer is that the term that best fits this definition is brand because it is a feature that helps copanies to differentiate ther products from their competitors.
