Explanation:
External factors can directly impact the revision of a traditional sector.
Considering the retail sector as an example, we can see how it was impacted by new technologies such as the insertion of commercial activities in an online environment.
New technologies such as the internet are tools for interaction and information exchange where companies can prospect customers and create relationship marketing that promotes greater value and positioning for a company.
For a retailer who wants to remain competitive, it is important to adapt to new ways of making sales, reinventing and updating their payment, delivery, sales and marketing processes and systems.
