Answer:
It views competition within an industry broadly to include forces such as buyers, suppliers, and the threat of substitutes.
Explanation:
The five forces model was developed by Harvard Professor Michael Porter, and it is a broad model of firm competition that takes into account 5 forces: buyer power, supplier power, threat of new entry, threat of substitutes, and competitive rivalry.
The power of suppliers and buyers lies mainly in how many suppliers and buyers exist in the market, because the more participants in a market, the less likely a firm will have market power.
The threat of substitutes is simply the quantity of substitute goods that are present in the market.
