Answer:
the cost leadership strategy.
Explanation:
A river barge company can offer cheaper, although slower, per-pound transportation of products to companies when compared with transportation by air, truck, or rail. The river barge company should first target customers whose companies use the cost leadership strategy.
A cost leadership strategy is a business strategy which is aimed at using the lowest cost of production and operation in a business.
Hence, river barge company cheaper, although slower, per-pound transportation as against the use of air, truck, or rail which would be more expensive.
