Answer:
Exclusive, selective, intensive
Explanation:
When a company markets its products it needs to choose carefully how it will distribute its products most effectively.
There is need for consideration of the cost and benefit associated with a level of distribution intensity because each one has associated cost like number of salespeople to drive the process.
There are 3 levels of intensity for distributing products
- Intensive or mass coverage is when products are distributed widely in all locations where product is sold. It is ideal for low priced goods that have a high demand.
- Selective coverage is when sales are limited to locations where clients are most concentrated.
- Exclusive coverage is for higher end products targeted at a narrow market.
