Unclear question. However, I inferred from a general perspective.
Explanation:
A slogan simply refers to a short memorable phrase meant to make a particular point stand out.
For example, here's a slogan by Christopher Reeve;
"Once you choose hope,
anything's possible."
Here's another from askideas;
"Faith It's all about Believing.
YOU DON'T KNOW HOW IT WILL HAPPEN.
BUT YOU KNOW IT WILL."
