Answer:
the creation of different meanings based on social and cultural context.
Explanation:
In our daily interactions with others, we tend to come across people whose values are different from ours. The difference can be attributed to different cultural and social backgrounds. Culture is a people's way of life. This embraces their beliefs, values, religion.
When people have different values, they tend to see things differently. That can account for the reason why a friend would view an ad as humorous, while another would view it as plain stupid.
