1
Select the correct answer.
Which risk is a sponsor assuming when buying the naming rights to a stadium or arena?
OA.
Nobody will notice.
OB. The team may not perform well:
OC. The fans of the team may not like the idea.
OD.
People will dismiss the action as pretentious.
Reset
Next

The biggest risk with naming rights is negative news concerning the team. The sponsor's brand name will be associated with the team; any negative team news will impact the brand name.

If a team performs poorly, some customers may associate the team's dismal performance with the brand name. Customers may shy away from the sponsor's products as they distance themselves from dismal performances.

1 Select the correct answer. Which risk is a sponsor assuming when buying the naming rights to a stadium or arena? OA. Nobody will notice. OB. The team may not perform well: OC. The fans of the team may not like the idea. OD. People will dismiss the action as pretentious. Reset Next

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1
Select the correct answer.
Which risk is a sponsor assuming when buying the naming rights to a stadium or arena?
OA.
Nobody will notice.
OB. The team may not perform well:
OC. The fans of the team may not like the idea.
OD.
People will dismiss the action as pretentious.
Reset
Next