Answer:
It's just a meme. It originates from an ad for an app called Trivago, and there slogan is "Hotel? Trivago". As in, you need a hotel? Tribal can help you get one. The format for the men is usually set up in a series off questions.
Ex: homework: unfinished
Sleep schedule: ruined
Life: a mess
Hotel: Trivago
It really is just a useless meme. It's also used as like "You read that whole thing just to realize it was a hotel trivago meme?!" As for your second question, research is still ongoing to find an answer or an explanation as to why such memes start.