Answer:
a localization strategy
Explanation:
The strategy being described in this question is known as a localization strategy. This strategy is all about creating a foothold for the company in the country in which it is operating. It does this by focusing on making changes that will be best received by the unique culture of the people in that specific location. This will allow them to drastically increase demand and value for the product as more and more people become interested in it due to the product meeting their standards and way of life.
