Karen and Anika are owners of a new personal assistant service called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika, each of these groups, or segments, is a potential Multiple Choice strategic fit. market segment. target market. positioning group. consumer group.

Respuesta :

Answer:

Market segment

Explanation:

The market segment is the segment where the group of a people share their one or more attributed and be together for a marketing purpose. Each segment is different with another also the marketers use different crierias to develop a target market with respect to their product and services

Hence, the given situation represent the market segment