Answer:
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Digital advertising is the practice of delivering promotional content to users through various online and digital channels. Digital advertising leverages mediums such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences.
Chief marketing officers give digital advertising higher marks for being effective than traditional media, including television, according to a new study by Nielsen. Some 81% of CMOs agreed that media owners should be held accountable for campaign performance.
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