Explanation:
Introduction
Outline your understanding of the essay question and comment on how you’re going to address it. Ensure that you define the objectives of the essay clearly as they determine the scope of your essay, setting out exactly what you are reaching a conclusion for – and be sure to mention the case study. You may want to include definitions of certain business terms here for the understanding of the reader.
Background
Provide background information on the organisation/situation (case-study) to be discussed.
Main body and discussion
Referring to the sources you’ve collected, perform a detailed analysis of the topic at hand. Ensure that you critically examine viewpoints from different authors to provide a rational debate and cover reasons for and against the presented argument. Ensure this links back to the organisation you are writing about.
Conclusion
You should arrive at your final conclusion by logical reasoning, concisely pulling together the discussions undertaken in the main body of the essay. Explicitly state your viewpoint as the final result, ensuring that you answer the question posed in the introduction as fully as possible. This final section should also be taken as an opportunity to express any recommendations, if required, for further investigation or future action. No new arguments should be mentioned here.
