Answer:
aggressively prices in one market to elicit a competitive response from a rival in another market.
Explanation:
Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services.
In sales and marketing, pricing of products is considered to be an essential element of a business firm's marketing mix because place, promotion and product largely depends on it.
One of the importance associated with the pricing of products is that, it improves the image of a business firm.
Multipoint pricing occurs when a company aggressively prices in one market to elicit a competitive response from a rival in another market.
This ultimately implies that, a company's pricing strategy in one market is likely to impact the pricing strategy of its rival in another market.
