'When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too,' says Buffer co-founder Leo Widrich. Communicate your story right and you can get a potential client to believe in your story just as strongly as you do.
Answer:
the most effective way to engage your audience is with storytelling ; human beings are wired for them, our brains dont often distinguish between fiction and reality, therefore we immerse ourselves in stories as if we were a part of them
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