A rectangular game board is composed of identical squares arranged in a rectangular array of r rows and r+1 columns. The r rows are numbered from 1 through r, and the r+1 columns are numbered from 1 through r+1. If r>10, which of the following represents the number of squares on the board that are neither in the 4th row nor in the 7th column?
A. r^2 - r
B. r^2 - 1
C. r^2
D. r^2 + 1
E. r^2 + r