Answer:
short terms.
Explanation:
Li Wei must write the objectives of the Club ride advertising campaign to be declared in the short term.
In an advertising campaign for the launch of a new product, as is the case with Club Ride, which launched a new line of bicycle clothing for the elderly, it is ideal that the company's marketing objectives include a period of up to one year, with a planning tactic that makes the company meet its objectives of making a product launch well accepted by its potential customers. It is necessary that the advertising campaign is aligned with the preferences and values ​​of its consumer, to engage, create value, identification and relationship. Thus, it is possible that the company will be able to achieve its objectives of acceptance of a product, increase of sales, attraction and retention of consumers.
