Answer:
Berry Bloom Co.
This type of problem that requires Berry to perform an analysis to determine how many bouquets of flowers to procure in preparation for Mother's Day is a:
Newsvendor Problem.
Explanation:
a) Data and Calculations:
Selling price of bouquets of flowers = $20/bouquet
Cost price of bouquets of flowers = $15/bouquet
Profit per bouquet during Mother's Day = $5 ($20 - $15)
After-holiday selling price of the bouquets of flowers = $10/bouquet
Loss per bouquet of flower after the holiday = $5 ($15 - $10)
b) The Newsvendor model describes the challenges facing Berry Bloom as it gets ready for the Mother's Day holiday. Â The company must decide the volume of bouquets of flowers to procure prior to the holiday. Â The purchase decision becomes a problem because the demand for flowers is not certain, and the company is aware that unsold bouquets will be sold at a loss of $5 per bouquet after the holiday.