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At the conclusion of his article "Marketing to Inner City Blacks: PowerMaster And Moral Responsibility," Brenkert concludes the following regarding targeted ad campaigns, "We must look to the responsibility of groups of persons as well as groups of corporations. Such responsibility is not personal or individual, but ___________."

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Question Completion:

a) Universal

b) Collective

c) Limited to stockholders

Answer:

Such responsibility is not personal or individual, but ___________."

b) Collective

Explanation:

Collective responsibility, in this context, refers to the moral responsibility of the group of marketers or corporations who target a market segment for their brands.  The collective responsibility is evoked because of the harmful effects of the particular product on the target consumers.  Such marketers should be held accountable for the harmful results experienced by the market segment, according to Brenkert.

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