The 2008 Obama presidential campaign used a sophisticated website and dozens of social networking sites to connect with potential donors. Which of the following was NOT a result of this strategy?

A. The Obama campaign no longer had to use television advertising, which is more expensive than Internet advertising.
B. More than 3 million individuals donated to the campaign.
C. The campaign raised more than $750 million, which is more than all previous campaigns.
D. Obama raised more than twice as much money as his Republican rival, John McCain.