While digital marketing has generated exciting opportunities for companies to interact with their customers, digital media are also more consumer-driven than traditional media. Internet users are creating and reading consumer-generated content as never before and having a profound effect on marketing in the process. Two factors have sparked the rise of consumer-generated information. The first is the increased tendency of consumers to publish their own thoughts, opinions, and reviews. The second is product discussions through blogs or digital media and consumers' tendencies to trust other consumers over corporations. Consumers often rely on the recommendations of family, friends, and fellow consumers when making purchasing decisions. Marketers who know where online users are likely to express their thoughts and opinions can use these forums to interact with consumers, address problems, and promote their companies. Types of digital media in which Internet users are likely to participate include blogs, wikis, video sharing sites, podcasts, social networking sites, virtual reality sites, and mobile applications.

Match the correct website to the correct type of digital media.

a. Blogs
b. Video Sharing
c. Virtual Worlds
d. Social Networking
e. Wikis
f. Photo Sharing
g. Podcasting