contestada

Which of the following key factors, based on the case study, contributed to Euro Disney’s disappointing performance during its first year of operation? Group of answer choices lack of sufficient budget for marketing and promotional activities not enough training for personnel bad weather in the summer months SRC and a lack of understanding of the target market

Respuesta :

Answer:

Lack of understanding of the target market.

Explanation:

Euro Disney's was not able to perform according their set targets. In the first year the performance of the Euro Disney was very poor because there was lack of understanding of target market, cultural issues between the two nations and their business approaches were completely different from each other.