g Which of the following statements best differentiates between franchising and licensing? A. Licensees must often meet strict guidelines on product quality, day-to-day management duties, and marketing promotions unlike franchisees. B. Franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property. C. Licensing gives a company greater control than franchising over the sale of its product in a target market. D. Franchising is common in manufacturing industries while licensing is primarily used in service industries.

Licensing can be defined as the recognition (permission to practice) given to an individual by a regulatory agency or government for meeting a set of pre-defined requirements and after passing a license examination.

On the other hand, franchising is a business format that involves issuing or granting a license, consisting of a contractual arrangement between a parent company (franchiser or franchisor) and another (franchisee), that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.

Hence, the difference between franchising and licensing is that, franchising requires ongoing assistance from the franchiser while licensing normally involves a one-time transfer of property and the beneficiary continues with the operation of the business to his or her own preference.