UniFront Corp., a telecommunications company, has launched a new limited edition smartphone called zNINE that has advanced technology features and is built using high-grade material. The company has made only 99 of these zNINE cellphones and customers are ready to pay more than what the cellphone is worth because it is so limited in number. This scenario can be best categorized as an example of __________.

According to the laws of Supply and Demand, when the supply of a good is low relative to its demand, the price will be higher to reflect its relative scarcity or rarity. This ensures that only a few are able to buy the few goods on offer.

This is the case here with UniFront's phone. Due to the rarity of the phone, people will pay more than the phone is worth so that they can acquire it. In other words, the limited number of phones produced relative to the demand is low therefore the price is higher.