Answer:
what is customer value : In marketing, a customer value proposition consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment
how it can be created : Step 1: Understand what drives value for your customers. ...
Step 2: Understand your value proposition. ...
Step 3: Identify the customers and segments where are you can create more value relative to competitors. ...
Step 4: Create a win-win price. ...
Step 5: Focus investments on your most valuable customers.
