Answer:
green marketing
Explanation:
From the question we are informed about the Sanchez Foods Inc. which is a large food manufacturing corporation that earns more profits than its competitors. The company uses only organically grown grains and fruits. It also promotes organic farming and helps nonprofit agencies that focus on food and nutrition causes. The company recently decided to use a third-party recycling logo. In this scenario, Sanchez Foods is most likely to have adopted the practice of green marketing.
Green marketing can be regarded as practice of developing as well as advertising products which is been
based on their real as well as their perceived environmental sustainability.
In a case, whereby green marketing activities of a Company are not substantiated from significant investments and doesn't substantiated by operational changes, the company
may be criticized as been using false or misleading advertising.
