A broad differentiation strategy Multiple choice question. appeals to customers who don't tend to be particularly loyal to a brand and who will willingly switch to a different brand if it costs less. is only sustainable with higher-end, more expensive products. is based on offering a unique product or service that a wide range of buyers find appealing and worth paying for. is mostly based on clever advertising capabilities.

A broad differentiation strategy is a strategy of making ones goods or services different from that of competitors in a way that would appeal to a wide range of consumers.

An example of a company that employs broad differentiation strategy is apple. Apple products are deemed to be quite different from that of its competitors

Characteristics of broad differentiation strategy

Firms that use this pricing have higher brand loyalty
Firms that use this pricing have higher sales than when compared with competitors
Firms that use this pricing are able to charge a higher price for their products when compared to their competitors