contestada

(Can you explain to me how do you find the Unit sales after launch of $85,000)
Example 1: Erosion Costs
Frosty Desserts currently sell 100,000 of its Strawberry Shortcake Delight (SSD) each year for $3.50 per serving
Its cost per serving is $1.75
Its chef has come up with a newer, richer concoction, "Extra Creamy Strawberry Wonder (ESW), which costs $2.00 per serving, will retail for $4.50 and should bring in 130,000 customers
It is estimated that after the launch, the sales for the original variety will drop by 15%
Estimate the erosion cost associated with this venture

Respuesta :

Tundexi

Answer:

$26,250

Explanation:

Current units sold = 100,000 units

Drop in units after launch = 15%

Units to be sold after launch = 100,000 units - (100,000 units*15%)

Units to be sold after launch = 100,000 units - 15,000 units

Units to be sold after launch = 85,000 units

Erosion cost = (Unit sales of SSD before launch - Unit sales after launch) * (Selling price - Unit cost)

Erosion cost = (100,000 - 85,000) * ($3.50 - $1.75)

Erosion cost = 15,000 * $1.75

Erosion cost = $26,250

So, the estimated erosion cost associated with this venture is $26,250.

Otras preguntas