1.Marketing Myopia occurs when the company focuses on the product more than necessary to deliver a certain product. 


True

False

 


2.Marketing offers are only restricted to tangible items like that of pens and notepads you use at class rooms. 



True

False

 



3.Selling focuses on the needs of the buyer; marketing focuses on the needs of the seller. *



True

False

4.The deference in “Marketing Philosophy” and that of “Societal Marketing Philosophy” is that in the later we are concerned about the human welfare. *



True

False

5.Once an opinion leader it is always an opinion leader. 


True

False

6.Consumers are individuals or groups who purchase a product for resell. *


True

False

 


7.It is more than enough for a marketer in a company to know the customer’s need and want in order to produce and deliver a certain product in the market. *


True

False

8.Human wants are the form taken by human needs as they are shaped by culture and individual personalities. *



True

False

9.What makes marketing harder is that it is hard to understand the needs and wants of the customers. 









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