Identify an accurate statement about behavioral targeting. Multiple choice question. It has made it harder for firms to target smaller segments. It focuses on larger markets rather than market segments. It has enabled firms to target large market segments for the first time. It makes individualized communication more cost effective.

Behavioral targeting is a marketing process where companies use user information of uses to appeal to the public and make advertisements based on their interests. This is a marketing ploy used by businesses to make advertisements accordingly.

Behavioral targeting is done by tracking the online activity of consumers and making advertisements related to their browsing history.

For instance, the ads that we see on different sites are based on whatever we browse on online shopping sites.

This is how companies or servers use our browsing history, web searches, purchases, or even frequented sites to try to appeal to our interests.

In this regard, behavioral targeting makes individualized communication more cost-effective.

Behavioral targeting is when consumers are targeted based on their web searches and purchasing history by using this information to show ads related to such activities. Thus, the correct answer is the fourth option.

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