Respuesta :
Answer:
Promotion-related ethical issues constitute advertising under legal legislation and degree of misleading or deceptive aspects (e.g., Does the manufacturer refrain from providing fraudulent, false, and exaggerated advertisements to consumers).
Explanation:
False, Not Misleading
The basic legal standard for advertising is that ads must be truthful and not misleading. Several factors are considered when analyzing whether an ad is truthful and not deceptive.
Evidence for Claims
The other legal standard for advertisements is reliable evidence that supports any claims being made by the advertisements. Not every ad needs evidence. However, if a garbage bag company boasts that its bags are 50 percent larger than the leading competition, the garbage bag company needs to have actual evidence to support such a claim.
Ethical Considerations
Ethical considerations fall into a gray area for advertisements. It is possible for an advertisement to be legally permissible (in that it is truthful, not misleading, and supported by objective evidence), but for it to be unethical.
Advertising Regulation
The Federal Trade Commission regulates advertising in the United States. False, misleading ads fall into the sphere of the FTC’s jurisdiction. Advertisers face criminal and civil penalties for illegal ads. The same penalties may not apply to unethical ads.
